Brand identity

1) Create a compelling magazine covers.

The main thing that needs to stand out to the reader is the mast head, by having an appealing masthead, with black on the outside of it, it appeals to the reader, from the mast head the second thing that stands out is the main image, this main image will appeal to the reader determined if they recognize the person that represents there main image. The main  image can communicate to the audience if the main image has a personal connection to the reader, this compels them to see what the magazine is about. A main image need to be able to back up its headline as well, the main image can make a headline appealing to the reader.

A design idea that i have is a masthead which has a background picture that supports its name, sound waves, in light blue turning purple, with wavy lines in the background with musical notes on them, this is my idea to use for a music magazine. The main image changes depending on the main story of the week. The layout suggests that it is a music magazine, by the musical notes in the background of the mast head.

2) Focus your content on your target audience.

My magazine will feature interviews with rock stars, pop stars etc., exclusive information on new songs, it will also show new stories that  the audience, this will be done by a picture with a rhetorical question, this persuades the audience to read the article because it has a purpose to make people wonder about the question. The question makes it catchy and this may appeal to all ages. To cover a wide range on musical genre's means that the magazine will appeal to a wide range of readers, this means that the magazine will have to have fair sections of each genre that it will cover e.g. Rock, Pop, R & B etc. each section of  the magazine that features a certain genre will have different colours to appeal to the audience, these colours will go with the stereotypical types for example, the Rock part of the Magazine will have dark colours, such as black, Red, Grey and white. This suits the stereotypes of Emos and Goths that will read this section of the magazine. The title will be distorted like the songs. Pop will be a brighter colour that has more of a happy feeling to it, this will be bright colours like Red, yellow, white, pink, green etc. this will have a club feeling to them. The colours will also relate to the most part of where these songs would be played.

3) Chose a graphic design that reflects your magazine purpose.

The point of this creates some colors and image for the reader to connect with, besides making it look more appealing to the reader it symbolizes what the magazine could be about. Fireworks is a good site to create a cover because it lets you cut things out and enhance picture quality. This is important when making a cover because it looks more professional to the reader if done correctly. Choose a name that you would like to stick with as your masthead, use fireworks for example to create loads of different things for your masthead and cover, there are many other networks that can be used to create a cover for a magazine. One masthead that I created is:

4) Respond to your changing audience.

My magazine targets wide range of people, this means that my audience for the magazine is big. To make sure that my audience is always intrigued it is important that you respond and write new articles on what the audience want to know about. So having good reporters that get good information, and having good photographers then creating new stories that your target audience is interested in is no problem, you are bound to keep your audience interested. The target audience that my magazine reaches out to are, Goths and Emos, Pop lovers, these people are aged around  13 - 30, it mainly reaches out to a young audience, although the magazine reaches out to a young audience, it is still suitable for older generations to take information away from it. The audience will gain new information such as, contests and prizes, upcoming concerts that they may sponsor, and record signings etc. These exciting things keep an audience intrigued because it gives them something to look forward to.

5) Brand beyond the pages.

The magazine company would sponsor certain concerts that would be going on, the point in sponsoring would allow there brand to become expanded, it makes them more well known. The sponsor concerts and contests etc. They may create their own radio show, Kerrang is a good example of a rock company that has created a radio show, capital and heart have also created radio shows, these radio shows are very big due to the songs they play and able to access within a car. The company may also organize a concerts which brings readers in.